WinShine Lighting, a renowned lighting company, officially opened and commenced operations at its Bac Ninh factory in June 2023, marking its official entry into the Vietnamese commercial lighting market. The company is committed to promoting the Winshine brand and providing high-quality LED commercial and industrial lighting fixtures to the local and surrounding areas.
WinShine Lighting boasts extensive technical expertise and market experience in the lighting industry, focusing on the research, development, production, and sales of LED commercial and industrial lighting fixtures. Driven by technological innovation, the company continuously launches high-quality products that meet market demand, establishing a strong reputation in the global lighting market. The establishment of a factory in Bac Ninh is a key step in WinShine Lighting’s global strategic expansion, aiming to further expand into the Southeast Asian market, particularly Vietnam’s rapidly growing commercial lighting market.
Vietnam has seen rapid economic development in recent years, with infrastructure construction and real estate development continuing to heat up, leading to explosive growth in demand for commercial and industrial lighting. According to market research firms, Vietnam’s lighting market has grown at an annual rate of over 31% over the past few years and is expected to maintain strong growth in the coming years. Construction companies, electromechanical engineering firms, renovation companies, and wholesale channels are in urgent need of high-quality, high-performance lighting fixtures. WinShine Lighting, keenly seizing this market opportunity, decided to establish a factory in Vietnam to be closer to the market, quickly respond to customer needs, and provide superior localized service.
The newly established factory in Bac Ninh Province, Vietnam, covers an area of 4,000 square meters and features modern production equipment and advanced processes, enabling large-scale production of LED commercial and industrial lighting fixtures. The factory strictly adheres to international quality management system standards, meticulously scrutinizing every step of the process, from raw material procurement and production process control to product testing, to ensure world-class product quality. The factory also prioritizes environmental protection and sustainable development, utilizing energy-saving and environmentally friendly production technologies and equipment to minimize environmental impact.
WinShine Lighting’s main products cover a wide range of LED commercial and industrial lighting categories, including LED lamps, LED panel lights, LED floodlights, and LED high bay lights. These products offer high energy efficiency, long lifespan, high luminous efficacy, zero flicker, and a high color rendering index, meeting the lighting needs of diverse customers in various scenarios. For example, their LED panel lights utilize advanced optical design and heat dissipation technology, resulting in uniform, soft, and glare-free light, making them suitable for offices, shopping malls, and schools. LED floodlights, with their high brightness and long-range projection, are widely used in architectural landscape lighting, outdoor advertising, and other fields. LED high bay lights, with their powerful lighting capabilities and excellent protection, are ideal for industrial plants, warehouses, and other locations.
In terms of marketing, WinShine Lighting will develop a comprehensive marketing strategy targeting its key customer groups: construction engineering companies, mechanical and electrical engineering companies, renovation companies, and wholesale channels. The company will actively participate in various lighting industry exhibitions and construction and building materials exhibitions in Vietnam and surrounding regions to showcase its latest products and technologies and strengthen face-to-face communication and collaboration with customers. WinShine Lighting will also establish close partnerships with local distributors and partners, building a comprehensive sales network, and ensure that its products reach customers quickly and conveniently. In addition, the company will increase investment in online marketing and advertising to enhance the visibility and reputation of the Winshine brand in the Vietnamese market.
WinShine Lighting stated that the establishment of the Vietnam factory is not only a significant step in the company’s business expansion, but also a manifestation of the company’s commitment to social responsibility. The factory’s operation will create numerous local jobs and drive the development of related industries. Furthermore, the company will actively participate in local public welfare initiatives and contribute to Vietnam’s socioeconomic development.
Looking ahead, WinShine Lighting is full of confidence. Based in Vietnam, the company will continuously optimize its product mix, improve product quality and service levels, and further expand its market share in Vietnam and Southeast Asia. Furthermore, WinShine Lighting will continue to increase its R&D investment, continuously launch innovative products, meet the ever-changing market needs, and contribute to the development of the global lighting industry. We believe that through WinShine Lighting’s efforts, the Winshine brand will flourish in the Vietnamese commercial lighting market and become a trusted lighting brand for local customers.
